Connecting Australians to Mazda

MAZDA'S FULL SERVICE MARKETING & CREATIVE AGENCY

Welcome to 1Mazda @ CHEP Network, Mazda Australia’s integrated creative agency. We are the communications team behind the much-loved automotive brand and a specialist provider of marketing materials across every consumer and owner touch point.

1Mazda also manages and oversees Mazda’s martech, digital and CRM platforms, featuring an experienced cross-sectional team who are focused on maintaining and evolving the brand vision into the future. Our collaborative partnership has been fostered over four decades, seeing us expand and grow alongside Mazda Australia, evolving with the changing mediascape with work that continually aims to set benchmarks in Australian automotive communications.

Working as one, our entire focus is dedicated to strengthening the relationship Australia shares with the Mazda brand. We are proud of our trusted alliance and continue to stand next to Mazda as their creative and digital agency into the future.



Martin Griffin

Martin is an automotive marketing specialist in the truest sense. With 30 years in the industry, over 20 of those with Mazda, Martin has seen not only the automotive world evolve but the advertising industry. His intimate understanding of the Mazda brand, process and vehicles enables Martin to lead a team that continues to stay ahead of the game.


Martin Griffin

Managing Director

Rogan

Rogan brings over 20 years experience in art direction and design, with the last 8 as Creative Director on the Mazda brand. Rogan’s aesthetic and eye for detail has elevated the Mazda brand into an entirely new and more premium space. Hands-on across every piece of the Mazda business, Rogan’s impeccable standards and work ethic drive the 1Mazda team to always strive for better.


Rogan Briggs

Creative Director

Simone

A well-travelled creative leader, Simone brings extensive international experience guiding brands and teams across multiple categories and platforms - with a focus on automotive. Driven by a strong alignment with Mazda’s ethos, he puts strategic vision, integrated approach, thoughtful writing, and utmost care for the team and the quality of the work, at the service of Mazda's evolution as a leading premium brand.


Simone Bartolini

Creative Director

Skills

Our dedicated team brings specialist skills to every facet of Mazda Australia’s marketing mix. Together, we have decades of proven experience in automotive communication. Our broad capabilities include traditional above the line communication, full-service digital, brand planning, strategy and a dedicated owner communications team. Every member of our talented taskforce has been chosen specifically for what they can bring to Mazda Australia’s marketing vision along with their proactive desire to take it further.

Across the 1Mazda creative and digital agency, we have every aspect of Mazda’s communication needs covered, with the foresight and agility to adapt as those needs evolve.



Main stream

MAINSTREAM COMMUNICATIONS INCLUDING DEDICATED BROADCAST, PRINT AND DIRECT MAIL PRODUCTION TEAMS

Full service

FULL SERVICE DIGITAL CAPABILITIES INCLUDING CREATIVE, DEVELOPMENT, USER EXPERIENCE, CONTENT STRATEGY AND CREATION

Owner communication programs

OWNER COMMUNICATIONS PROGRAMS

Planning

DATA AND BRAND PLANNING

Digital

With the world turning online to research, compare and buy vehicles, 1Mazda @ CHEP Network houses a full-service digital agency dedicated to creating a seamless, premium digital experience that rates amongst the world’s best.

Featuring digital planners, designers, customer experience and UX experts, back-end and front-end developers and contextual content creators, our digital team manage end-to-end creation and deployment of Mazda Australia’s digital content and experiences across most key channels, platforms and mediums including the following:



Main stream

DIGITAL PLATFORMS

Full service

EDM COMMUNICATIONS TO PROSPECTS AND OWNERS

Owner communication programs

SOCIAL MEDIA & EDITORIAL CONTENT

Planning

VIDEO AND PRE-ROLLS & DIGITAL DISPLAY ADVERTISING

OWNER COMMUNICATIONS PROGRAM

1Mazda @ CHEP Network is proud to set the industry standard in CRM and Owner Communications. Funded by Dealers, this multi-million dollar program was created to deliver the ultimate customer experience in vehicle ownership, build loyalty and to encourage repurchase.



OCP
OCP
OCP
OCP

Our work

From brand campaigns to sponsorship materials to full digital deployments to our industry-leading Owners Communications Program, 1Mazda does it all.



CX-60

The challenge

To elevate Mazda as a serious contender in the mid-premium category, through the launch of its first premium plug-in hybrid SUV. Ensuring All-Hybrid Mazda CX-60 appeals to a driver mindset that is considered, curious and seeking substance over status. A buyer that is inspired by Mazda’s ethos and feeling that it promises in every car.

The idea

The campaign brings to life the concept of elevation as a feeling. Capturing elevated moments, emotions, and experiences, as enabled by the vehicle in the person's life.

Line

ELEVATE YOUR WORLD

Brand campaign

The challenge

Present the Mazda range in all new ways, evolving the expression of true driving enjoyment that’s in Mazda’s DNA.

The idea

Using First-Ever Mazda MX-30 as a halo vehicle, the range takes an exhilarating drive towards the dawn, showcasing Mazda’s stunning design and exciting performance.

Line

New Dawn. New Rules.

MAZDA CX-9

NEW LUXURY. NEW RULES.

MAZDA CX-8

NEW CHAPTERS. NEW RULES.

MAZDA CX-5

NEW ADVENTURES. NEW RULES.

MAZDA CX-30

NEW STYLE. NEW RULES.

MAZDA MX-30

NEW FUTURE. NEW RULES.

MAZDA3

NEW GENERATION. NEW RULES.

MAZDA BT-50

The challenge

Repositioning Mazda’s ute vehicle as a more premium offering, appealing to a category that often leans on over-confidence and on the naive belief that toughness is everything.

The idea

Celebrate the individuality and freedom BT-50 enables for thoughtfully though drivers.

Line

YOU DO UTE

Mazda Retail

1Mazda is responsible for creating, developing and executing retail communications and strategies for Mazda Australia. We work with Mazda at a national and dealership level to develop creative and effective marketing materials that drive traffic to showrooms and generate leads.

Our team of experienced advertising professionals has a deep understanding of the automotive industry and the Mazda brand. We know what it takes to create effective retail communications that resonate with Mazda's target audience, in order to consistently achieve and exceed the commercial objectives.



Digital platforms
EDM
Editorial
Advertising

Mazda Finance

With the addition of Mazda Finance and Mazda Assured, 1Mazda is responsible for the ongoing communications around Mazda financial products. From a large scale launch campaign to educational videos to regular comms with customers, 1Mazda's expertise extends to the finance sector. Play Mazda Assured Video



Digital platforms
EDM
Editorial
Advertising

Contact




Copyright © 2023 1Mazda @ CHEP Network